To maximize the latest operational expansion for dELiA*s Inc, the Yacobian Group, LLC and DLIA were delighted to publicize a strategic commitment. This will be facilitated by execution of Yacobian’s Customer Interaction Management System. As a company with intent to fulfill young women and teenage girls fashion needs, dELiA* s Inc typically does direct and retail marketing. It consists of two lifestyle brands, dELiA*s and Alloy.

The dELiA*s Chief Operating Officer, Walter Killough said that customer interaction management system is a very critical tool for their operations and from which they predict will offer insight in to their collective and individual store’s yield. His company has committed considerable resources for communications, brand positioning, product development, talent acquisition processes and systems. As a means of structuring these reserves, dELiA*s plans to make use of Yacobian’s customer interaction management systems. This will enhance the store processes and offer quantifiable customer experience.

The feature that will manage customer experiences on the Yacobian customer interaction and management systems will easily monitor and evaluate these and also the company’s team responses in and across its network of stores. This is called the Return On Visit feature. As Walter points out, this software is anticipated to disclose and measure the dELiA*s business opportunities which in turn will guide the team in performance management. It integrates the software, administration procedures and interaction responses to deliver identified customer experiences. Thus, this customer-oriented software will aid in boosting the number and size of dealings in the company’s stores daily. 
The chief executive officer, Toni Yacobian articulated her company’s excitement to collaborate with dELiA*s good performance blueprint to maintain its current business strength. She confirmed the capabilities of the Yacobian customer interaction management system software to systematize scale and sustain performance development without interrupting subsisting retail store operations. The company’s main goal is to assist retailers motivate their store’s revenue by systematically growing the Return On Visit and has given its services to a wide range of big stores for twenty five years.

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